The channel is the 3rd most watched Telugu language TV channel with an impression of 1228.2 AMA (Average Minute Audience) during 10th week data of 6–12 March 2021 according to BARC ratings. It also has a HD version which was launched on 29 July 2016 under the name ETV HD. It was reported in January 2014 that Network18 Group had bought 24.5 percent stake in the Telugu channels ETV and ETV2 along with acquiring 100 percent stake in the regional Hindi news channels of the ETV Network. However, its non-Telugu channels remained free-to-air (FTA).

In February 2006, ETV Network had taken its two Telugu channels ETV and ETV2 to pay mode at a combined price of ₹10. Its initial programming included children's programmes like Sabash Tin-Tin, Baboi Dennis (the Telugu-dubbed versions of animated series The Adventures of Tintin and Dennis the Menace), film-based programmes like Cinema Quiz, Cinemasala, Hats Off (hosted by veteran film actor Nutan Prasad), Masterminds, a children's quiz, women-centric programmes like Vasundhara, Chitti Chitkalu, Ghuma Ghumalu etc.

ETV began with an ambitious 18-hour service of entertainment and film-based programming. The company leased a high-quality transponder on the Intelsat satellite system, and uplinked from Padduka near Colombo, Sri Lanka. History Launch ĮTV was launched on 27 August 1995 by Ramoji Group which owned Eenadu, the largest circulated Telugu-language daily newspaper. Eenadu is a polysemic word which has two meanings in Telugu language - 'this day' and 'this land'. The letter E also stands as a short cut form of Eenadu, a Telugu newspaper owned by Ramoji Rao. The letter E in ETV stands as a Telugu letter ' ఈ' meaning 'This' collectively meaning as 'This TV'. It is also one of the earliest private satellite channels in South India. It is the second oldest Telugu satellite channel after Gemini TV. It is a part of the ETV Network owned by Ramoji Group.

The channel was launched on 27 August 1995 focusing on the state of Andhra Pradesh. (downscaled to letterboxed 576i for the SDTV feed)ĮTV is an Indian Telugu-language general entertainment pay television channel.

Etv telugu serial actress names